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PLS Reliability and Validity

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In this tutorial, I demonstrate and explain how to check for reliability and discriminant and convergent validity of your constructs in PLS-graph, whether your constructs are reflective or formative. I now have an article published for how to do PLS analyses. Paul Benjamin Lowry and James Gaskin (2014). "Partial least squares (PLS)structural equation modeling (SEM) for building and testing behavioral causal theory: When to choose it and how to use it," IEEE Transactions on Professional Communication (57:2), pp. 123-146.

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