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Can Clashing Negatives Be Positive?

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Can Clashing Negatives Be Positive? This presentation was part of the New America Foundation's Delve into '12 Event Series recorded on March 24th, 2012 and features: Jane Mayer Staff Writer The New Yorker Garance Franke-Ruta Senior Editor The Atlantic Ken Goldstein President Campaign Media Analysis Group Robert Mann Author, "Daisy Petals and Mushroom Clouds" Manship Chair and Professor in the Manship School of Mass Communication and Co-Director of the Reilly Center for Media & Public Affairs at Louisiana State University Moderator Michael Duffy Washington Bureau Chief TIME magazine Mudslinging isn't pretty. But research — and conventional wisdom — says negative political ad campaigns work. Indeed, the tone early on in the 2012 contest suggests that accentuating the positive will not be the hallmark of this election cycle. Should that be of concern to us all? Are negative ads corrosive to our political discourse, or are they, in fact, a vital means of informing the electorate? In this event, panelists considered how political messaging has evolved to its current state, as well as its impact on our broader culture.

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